Hinglish: The Evolution of Language in South Asian Advertising

Contributing Writer, Copyright Maple Diversity Communications, ethnic ad agency. Original article: http://maplediversity.ca/hinglish-the-evolution-of-language-in-south-asian-advertising/ Did you know there are more English speakers in India than in Canada, the United States, United Kingdom, Australia and New Zealand combined? The reputation of English as a gateway to improving education prospects, social status and career opportunities is a main reason…

5 Myths about Ethnic Marketing in Canada

Contributing Writer, Copyright Maple Diversity Communications, ethnic ad agency. Original article: http://maplediversity.ca/5-myths-about-ethnic-marketing-in-canada/ Are you a marketer looking to expand your business? If so, no doubt you have considered the opportunities offered by the many ethnic communities of Canada. How can you be successful in developing this unfamiliar market? How can you be sure you are…

Celebrity Endorsements – Understanding the South Asian Perspective

Contributing Writer, Copyright Maple Diversity Communications, ethnic ad agency. Original article: http://maplediversity.ca/celebrity-endorsements-understanding-the-south-asian-perspective/ South Asia is home to 1.7 billion people divided among 8 countries, 6 main religions and hundreds of languages. Across all these differences, what unites them? South Asia’s “twin obsessions” of Bollywood and Cricket, of course! Together, these provide a group of instantly…

Leveraging the Big Fat Indo-Canadian Wedding

Contributing Writer, Copyright Maple Diversity Communications, ethnic ad agency. Original article: http://maplediversity.ca/leveraging-the-big-fat-indo-canadian-wedding/ In recent years, the Indian wedding business has boomed to about 10 times the Canadian average. Are you missing out on this growing trend? Read more Image credit: jewellerypics.com