Messaging Apps: Engaging Ethnic Consumers in Canada

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Contributing Writer, Maple Diversity Communications, ethnic marketing agency.
Original article: https://maplediversity.ca/engaging-ethnic-consumers-in-canada/

In today’s digital world, it is difficult to imagine how a business can be successful without a strong online presence. To survive and thrive, businesses must be proactive in their communication with potential customers. Messaging apps have come out as a rising medium in the quest to engage consumers, even more so among ethnic communities.

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