Contributing Writer, Copyright Maple Diversity Communications, ethnic ad agency.
Original article: http://maplediversity.ca/celebrity-endorsements-understanding-the-south-asian-perspective/
South Asia is home to 1.7 billion people divided among 8 countries, 6 main religions and hundreds of languages. Across all these differences, what unites them? South Asia’s “twin obsessions” of Bollywood and Cricket, of course! Together, these provide a group of instantly recognizable faces loved by over 2 billion individuals around the world. Is it any wonder that advertisers marketing in South Asia are banking on them to promote their products?