Hinglish: The Evolution of Language in South Asian Advertising

Contributing Writer, Copyright Maple Diversity Communications, ethnic ad agency. Original article: http://maplediversity.ca/hinglish-the-evolution-of-language-in-south-asian-advertising/ Did you know there are more English speakers in India than in Canada, the United States, United Kingdom, Australia and New Zealand combined? The reputation of English as a gateway to improving education prospects, social status and career opportunities is a main reason…

Celebrity Endorsements – Understanding the South Asian Perspective

Contributing Writer, Copyright Maple Diversity Communications, ethnic ad agency. Original article: http://maplediversity.ca/celebrity-endorsements-understanding-the-south-asian-perspective/ South Asia is home to 1.7 billion people divided among 8 countries, 6 main religions and hundreds of languages. Across all these differences, what unites them? South Asia’s “twin obsessions” of Bollywood and Cricket, of course! Together, these provide a group of instantly…

Leveraging the Big Fat Indo-Canadian Wedding

Contributing Writer, Copyright Maple Diversity Communications, ethnic ad agency. Original article: http://maplediversity.ca/leveraging-the-big-fat-indo-canadian-wedding/ In recent years, the Indian wedding business has boomed to about 10 times the Canadian average. Are you missing out on this growing trend? Read more Image credit: jewellerypics.com

Drink the Chai, Eat the Mango

“Why don’t you eat mango instead?”, a friend commented matter-of-factly, as I was complaining about the difficulty of getting good apples at the market in April. As a Westerner living in India, clinging to old habits can be a way to create familiarity in this sometimes overwhelming country. “Muesli, yogurt and apples for breakfast –…