4 Reasons to Translate Financial Content for the Québec Market

Contributing Writer, Multilingo Plus Original article: https://multilingoplus.com/4-reasons-translate-financial-content-quebec-market/ Imagine you are looking online for financial advice and you come across information about unit trusts and current accounts. Do you keep reading? If you are in North America, you might not be aware that these terms are better known in your country as “mutual funds” and “checking accounts”. Read more

Messaging Apps: Engaging Ethnic Consumers in Canada

Contributing Writer, Maple Diversity Communications, ethnic marketing agency. Original article: https://maplediversity.ca/engaging-ethnic-consumers-in-canada/ In today’s digital world, it is difficult to imagine how a business can be successful without a strong online presence. To survive and thrive, businesses must be proactive in their communication with potential customers. Messaging apps have come out as a rising medium in…

The Role of Extended Families in Ethnic Canadians’ Purchasing Decisions

Contributing Writer, Maple Diversity Communications, ethnic marketing agency. Original article: https://maplediversity.ca/ethnic-canadians-purchasing-decisions/ North American society, like most of Western Europe, is mostly composed of nuclear families. However, other parts of the world such as Asia, Africa, and Latin America include a much wider range of relatives in their concept of family. Since most newcomers to Canada…

Filipino-Canadians: An Emerging Market

Contributing Writer, Maple Diversity Communications, ethnic marketing agency. Original article: https://maplediversity.ca/filipino-canadians-an-emerging-market/ Marketers interested in connecting with Canada’s ethnic communities were impatiently waiting for the results of the 2016 census to discover how to adjust their strategy and develop new markets. How has the Canadian ethnic and linguistic landscape changed since the last census in 2011?…

Hinglish: The Evolution of Language in South Asian Advertising

Contributing Writer, Copyright Maple Diversity Communications, ethnic ad agency. Original article: http://maplediversity.ca/hinglish-the-evolution-of-language-in-south-asian-advertising/ Did you know there are more English speakers in India than in Canada, the United States, United Kingdom, Australia and New Zealand combined? The reputation of English as a gateway to improving education prospects, social status and career opportunities is a main reason…

Celebrity Endorsements – Understanding the South Asian Perspective

Contributing Writer, Copyright Maple Diversity Communications, ethnic ad agency. Original article: http://maplediversity.ca/celebrity-endorsements-understanding-the-south-asian-perspective/ South Asia is home to 1.7 billion people divided among 8 countries, 6 main religions and hundreds of languages. Across all these differences, what unites them? South Asia’s “twin obsessions” of Bollywood and Cricket, of course! Together, these provide a group of instantly…

Leveraging the Big Fat Indo-Canadian Wedding

Contributing Writer, Copyright Maple Diversity Communications, ethnic ad agency. Original article: http://maplediversity.ca/leveraging-the-big-fat-indo-canadian-wedding/ In recent years, the Indian wedding business has boomed to about 10 times the Canadian average. Are you missing out on this growing trend? Read more Image credit: jewellerypics.com

Drink the Chai, Eat the Mango

“Why don’t you eat mango instead?”, a friend commented matter-of-factly, as I was complaining about the difficulty of getting good apples at the market in April. As a Westerner living in India, clinging to old habits can be a way to create familiarity in this sometimes overwhelming country. “Muesli, yogurt and apples for breakfast –…