The Role of Extended Families in Ethnic Canadians’ Purchasing Decisions

Contributing Writer, Maple Diversity Communications, ethnic marketing agency. Original article: https://maplediversity.ca/ethnic-canadians-purchasing-decisions/ North American society, like most of Western Europe, is mostly composed of nuclear families. However, other parts of the world such as Asia, Africa, and Latin America include a much wider range of relatives in their concept of family. Since most newcomers to Canada…

Hinglish: The Evolution of Language in South Asian Advertising

Contributing Writer, Copyright Maple Diversity Communications, ethnic ad agency. Original article: http://maplediversity.ca/hinglish-the-evolution-of-language-in-south-asian-advertising/ Did you know there are more English speakers in India than in Canada, the United States, United Kingdom, Australia and New Zealand combined? The reputation of English as a gateway to improving education prospects, social status and career opportunities is a main reason…

Celebrity Endorsements – Understanding the South Asian Perspective

Contributing Writer, Copyright Maple Diversity Communications, ethnic ad agency. Original article: http://maplediversity.ca/celebrity-endorsements-understanding-the-south-asian-perspective/ South Asia is home to 1.7 billion people divided among 8 countries, 6 main religions and hundreds of languages. Across all these differences, what unites them? South Asia’s “twin obsessions” of Bollywood and Cricket, of course! Together, these provide a group of instantly…